Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%.
#7. Bigger, flashier cart button
“It used to be just a cart with a little arrow. It wasn’t big enough. People’s eyes weren’t going there, so we made it big, bold and very exciting to look at,” said Stuart (Wallock, Marketing Director of NewEgg.com). The team a/b tested several different cart icons before picking the winner, so go check it out.
This is the evolution of NewEgg’s cart icon design:
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